- Publicity, Marketing, and Community Outreach Plans: Have researched and written numerous successful strategic publicity, marketing, and community outreach plans, including one that was designed to publicize and institutionalize the City of Stockton's All-America City (AAC) status. That plan resulted in several businesses and agencies adopting use of the All-America City logo, including the Pepsi Bottling Company, which produced 500,000 canned drinks bearing the logo, and the Bekins moving company, which had the logo painted on the outside of its Stockton offices. Plan also resulted in CalTrans placing the logo on the signs of major highways leading into the city and a citywide street banner program, among many other outcomes.
Other projects have included an award-winning publicity and marketing plan developed for the California Youth Soccer Association, the largest youth sports organization in the United States.
- Social Media Site Development and Maintenance: Experienced at assisting clients in the development and maintenance of corporate social media sites, including the development of strategies and protocols for use.
- Planning and Promoting Special Events: Experience includes developing concepts for events, securing speakers, vendors, co-sponsors and financial sponsors; developing agendas/scripts, writing material for speakers, working on logistics, putting together publicity/marketing plans, writing/designing/placing ads, and successfully pitching creative event-related story angles to the media. Have planned and promoted dozens of highly successful special events, including the groundbreaking ceremony for Mission Solano's $11 million dollar Bridge to Life Center. Other events have included the City of Stockton's annual 4th of July celebrations (with a performance by the internationally-renowned Stockton Symphony) where an estimated 90,000 people attended each year. Also worked to plan and publicize numerous events for the County of Alameda, and the City of Fairfield, California.
- Media Relations: Have developed and executed many successful media outreach campaigns for cities; counties; elected officials; associations; small businesses and nonprofits. A sampling of tools used included clients’ appearances on broadcast and cable media outlets; press releases; news articles and editorials; press tours; press conferences; press appreciation events; Internet news distribution outlets; social media sites; and creating and updating targeted media lists, among other strategies. Additionally, TLW Public Relations maintains its own comprehensive local, regional and national media list.
- Press Conferences and Media Events: Have successfully conceptualized and planned numerous press conferences and media events, including ones to introduce new programs or products, promote public policy issues, and to announce new monetary grants and special awards. All such events received significant media coverage.
- Advertising and Graphic Design: Experience includes writing/designing and placing print and electronic ads and public service announcements to create public awareness for events, programs, public information campaigns and political initiatives.
- Editorial: Have written hundreds of press releases; materials for press/marketing/informational kits; editorials, speeches and news articles. Have served as the editor for newsletters for the City of Fairfield and the County of Alameda.
- Corporate Identity: Have worked with organizations to develop logos and corporate identity packages, including the current logos/policies for the cities of Stockton and Fairfield. Identity manuals included specifications for use of the new mark on a variety of items, from cards and stationary to vehicles, uniforms and web sites.
- Media Training: Have conducted media training for cities and worked as a media advisor to public officials. Have also planned and presented media training at conferences sponsored by the League of California Cities and the City, County Communications and Marketing Association (3CMA), a national organization.
- Video and Television Production: Have developed concepts and written scripts for numerous cable television shows, including ones for the cities of Stockton and Fairfield and a recent award-winning educational and training video produced in conjunction with 4Reels Digital Entertainment and Alameda County. Also worked as station manager for the City of Fairfield's first cable television channel.
- Website and Software Design: Experienced at designing data-driven, ecommerce websites using a Content Management System (CMS), and developing custom software to meet customers’ unique needs. Major clients have included Wells Fargo Bank and the California Youth Soccer Association (for which we designed a mega site that recently won a 2010 Gold Hermes Creative Award from the Association of Communication and Marketing Professionals).
- Presentations: Have made presentations at regional and national conferences/trade shows, specialized training seminars, and at secondary schools and colleges.
- Development of Goals and Objectives: Experienced at working with organizations to develop goals, objectives and budgets for publicity/marketing and public information projects.
- Project Oversight: Experienced at supervising professional, clerical, part-time and volunteer staff, and at overseeing budgets for publicity/marketing/public information projects.
- Modern Management Techniques: Experienced in the use of the newest customer service and management concepts, e.g., the teachings of Covey and Peters.
(Current and Former, A Partial List)
California Public Employees’ Retirement System (CalPers)
Sonoma County – Health Services Department
California Youth Soccer Association
Mission Solano Homeless Services Agency
Fairfield-Suisun Chamber of Commerce
Circle of Friends Child Care Center
Children’s Network
Bertani for City Council Campaign
Fairfield Heating & Air Conditioning
DK’s Drywall Services
Alameda County Arts Commission
Alameda County Historical Society
Alameda County Medical Center
County of Alameda
City of Stockton
City of Fairfield
City, County Marketing and Communications Association (3CMA)
Stockton Chamber of Commerce
California Grocers Association
United Cerebral Palsy Association
United Way, Napa-Solano
United Way, Stockton
Wells Fargo Bank, San Francisco
KMEL-radio, Promotions Department
Radio Unica, Promotions/Sales Department
Women's Hall of Fame Program/Alameda County Health Care
Foundation
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