TLW Public Relations

Award Winning Videos

While working with the County of Alameda, TLW Public Relations' owner partnered with the TonyVista Media Group to produce "In the Beginning," a short videotaped movie.
The video was used to open a day and a half long presentation for management personnel from various local, state and federal agencies, at the Inter-Government Management Training Program. The movie recently won a 2004 Savvy Program Award from the City County Communications and Marketing Association (3CMA), a national organization based in Washington, DC.

The Campaign for An All-America City

Working as Stockton's Public Information Officer, TLW Public Relations' owner Deloris Roach was a lead planner for the city's celebration of its 1999 All-America City Award,
a national award given by the National Civic League. She organized a group of public information and public relations officials from several agencies to put together a marketing plan touting the award. The effort led to Stockton's All-America City logo being placed on companies' buildings, on organizations' publications, on downtown banners and on California State Department of Transportation's freeway signs on major interstate highways (I-5 and I-99), at entrances to the city.

The campaign also included the Pepsi-Cola corporation producing over 450,000 cans of soda with the logo on the can, for sale in the San Joaquin valley and adjacent regions. Ms. Roach was successful in getting all major newspapers, radio stations, network affiliates (ABC, NBC and CBS) and independent television stations to feature the city's numerous award-related activities in their news articles and on their news shows.

Award Winning Publications & Programs

In the City of Fairfield, TLW's president and owner Deloris Roach and her staff worked to create award-winning publications and programs, including California statewide awards for a revamped version of the city's newsletter and resident calendars and national awards from the City County Communications and Marketing Association (3CMA) for special publications. Her division also received a 3CMA Savvy Award for the Community Awareness and Responsibility program, a program for school children that the division created. Ms. Roach also served as the city's cable television station manager and administrator and created much of the current program line-up for the city's channel.

Events and More!

In the City of Stockton, events promoted by the head of TLW Public Relations, such as the city's annual 4th of July celebration, routinely drew crowds estimated at more than 90,000 people!

While working for Alameda County, she was instrumental in writing public information materials for County ballot measures (all of which were successful with voters); planning the County's 150th anniversary celebration and its remembrance program for the first anniversary of the September 11 terrorist attacks (held at the Oakland Network Associates Coliseum); and planning other major events, such as the highly successful dedication of the new state of the art, $100 million dollar trauma center at Highland Hospital.

She also created the branding campaign for the County's beautification program for un-incorporated areas and helped plan highly successful community clean-up events. Ms. Roach also led the effort to create a new three-dimensional display to represent the County at the State Capitol in Sacramento, California, replacing a display that was more than 20 years old.

Successful Media Relations and Radio Station Promotions

Ms. Roach has been successful in getting unprecedented media attention for the programs, events and issues for her city employers. She arranged the first Media Managers Luncheon for the City of Stockton. News directors and station owners from all major television network affiliates (ABC, NBC, CBS) independent stations (Channel 30 and Fox 40), radio stations and area newspapers attended the event.

Events promoted by Ms. Roach routinely get better than average media coverage. She has also worked with the top regional San Francisco Bay Area radio stations, including the most popular Hip Hop music station in the Bay Area, KMEL, to plan low-cost promotions for special events, programs and performers.